Course material covers the syllabus
Aims and Objectives of Research
Hypotheses
Null hypothesis
Alternative Hypothesis
Significance, P-value, one tailed test etc.
Types of Research
Application
As per Objectives
Exploratory Research
Conclusive Research
Correlation Research
Explanatory (Causal / Experimental) Research
Comparison between exploratory, descriptive and causal
Experimentation and Market Testing
Type of Information Sought
Qualitative and Quantitative research
Other types of Research Design
Data: Primary and Secondary Data
Data Collection and Method of study in research
Content analysis
Game or role-playing
Primary Market Research Method Quantitative
Experiments Quasi Experiment and Field Trials
Sociogram
Variable and their Types
Sampling Methods
a. Probability Sampling
. Simple Random Sampling
. Systematic Sampling:
. Stratified random sampling
. Cluster Sampling
b. Non Probability Sampling
. Convenience sampling
. Purposive /Judgment Sampling
. Snowball Sample
Types of Errors:
Measurement
Data Exploration
Univariate vs. Bivariate Data
Analysis of Variance (ANOVA)
Problem Solving
Central Tendency and Normal Distribution
Normal Distribution
Variance
Effect Size
Frequency distribution: Skewed, Mesokurtic, Leptokurtic, Platykurtic
Hypothesis Testing
"True" Mean and Confidence Interval
Margin of Error (Confidence Interval)
Type I errors and type II errors
One-Tailed and Two-Tailed Tests
Parametric and Non-parametric Tests
Bi- and Multivariate Inferential Statistical Tests (Parametric)
Chi Square
Degrees of freedom
T-test
Z-test and t-test
Analysis of Variance (ANOVA)
Correlation (measures relationships between two variables)
Factor analysis
Sign test
Run Test
Other data display methods
Experimental Design
Pre-Experimental Designs
Quasi experiment Design
True Experimental Design
Reliability and Validity
Validity
Research Requirements
Steps of Research
The Preliminary Section
Research Ethics
Seminar, Workshop, Conference, Symposium
Paper, Article
Quality of a research journal
Style Rules
Appendix : Research Methodology Diagram
APA Format